Constituent Relationship Management system (CRM) – “The CRM database in recent election cycles has become the foundation of everything else the campaign does. Information gathered from field, email, and online activity is used to raise money and identify votes. Campaigns are now buying information on potential voters and donors. Databases are the most valuable tools a campaign has in its arsenal for gathering information on voters: how they feel about certain issues, how they voted, who they contribute money to, and when they volunteer. This information helps paid staff organize a campaign to collect the votes it needs to win on Election Day.”

Why you need it and how to use it here.